Staggered into the pros and cons of foreign invested enterprises
     In the excavator market, there was a quality-level gradient, the United States and Japan enterprises the most superior product quality, South Korea ranked the quality of the middle reaches of the brand, and the domestic brands were hovering at the bottom. It is precisely this reason, foreign brands have long occupied most of the market in Jiangshan. However, this pattern is quietly changing, Chinese enterprises market share is rising.


     Arising from this change is one of the reasons Complete machine manufacturers of parts and components for the procurement of globalization. At present, China's support of Complete machine industry is still unable to meet the needs of manufacturers, particularly in engines, hydraulic systems and other aspects of the core parts. Therefore, some have financial strength of companies aware of their original supply chain deficiencies, and actively with the international best parts supplier cooperation, to take advantage of globalization to achieve the procurement Complete machine quality improvement through accurate grasp market position, sex Bid was the breakthrough point, to seize market share.


     In addition, some experts believe that Chinese enterprises have benefited from the growth of Kobelco, Hitachi, Komatsu will host foreign-funded enterprises such as factories moved to China. After these enterprises to enter China, led a group of companies supporting production workshop will be moved to China, while local procurement in China is also supporting a number of Chinese enterprises to grow up, matching pieces of the larger environment has been improved, thus enabling China's domestic excavator manufacturers benefit.


     In recent years, China excavator manufacturers of very rapid growth. However, foreign invested enterprises will not take the initiative to hand over the market is to give Chinese enterprises, to maintain its share of the original, they are accelerating the market development. For example, Kubota has set up a Department of the Chinese market, the Chinese market and to improve the strategic position in Europe and the United States is equally important position. Kubota agents that perhaps the next step Kubota will be set up in China Complete machine factory.

     Price position is a big problem
     2007 to date, steel, iron ore and other industrial products significantly upstream prices, labor costs rise, many varieties of construction machinery industry Assumes show the trend of rising prices. Produce high-quality low-cost excavators, each manufacturing enterprises is the top priority. However, some foreign companies because it makes localization of production costs than Complete machine imports decreased a lot.


     The start in order to survive in the cracks of the Chinese excavator manufacturing sector, more ingenious ways to gain market share? ? Fukuda Leiwo Heavy Industries fully draw on the successful experience of Beijing auto Fukuda, will focus on brand building at the headquarters of the overall operation, the quality of high-end line while taking pay more attention to brand-building; Yuchai Group will make use of its advantages, in some models, Yuchai engine assembly to try to reduce costs. These measures, China will become a road excavator rise on the Shan Guangdian.

     The need to redouble their efforts to catch up with quality
     Insiders believe that, from product performance and quality, the level of China's excavator manufacturers already have the world's advanced level, the gap only on the operation of comfort, appearance, and some other non-main aspects. But careful scrutiny able to find an important issue, that is, after all or parts supplier to Foreign Influence. The end of 2007, Rexroth, and other internationally renowned pieces of supporting the production scale enterprises can not meet the development requirements of China's market, many enterprises in parts procurement, there is no money to buy the arrival of the situation. In addition, globalization procurement of Chinese enterprises do not have enough voice, which seriously restricts the development of production plans and overall development strategy planning. 

      Chinese enterprises also expand the share of a lot of hidden dangers, "price" of the long-term advantages can not become a selling point. Console manufacturers upgrade their research capacity, is the real rise of corporate power. At present, China's enterprises in the excavator manufacturing patents owned by the appearance of far more than technology patents. Many enterprises have recognized this point, but its results are not satisfactory. Some patent still is built on other people's technology platform, their lack of the most central thing. 

    In contrast, foreign invested enterprises in the build its own technology platform is very motives, sales of almost five percent in research and development into the development of unspoken rules, the ability of the enterprises have put in more. Almost every one foreign invested enterprises have a complete set of design philosophy, core technology and marketing management. Excavator manufacturing enterprises in China's development is the first foreign companies to buy from the design plan. Although little has been digging in the area of the good results, but we can easily find in Chinese enterprises launched the latest model of the excavator, with the competition brought about by a number of foreign invested enterprises are two or three years ago The "old goods." This shows that Chinese enterprises excavator manufacturers still need to have a substantial level of the increase.